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Rahaf Harfoush is a Strategist, Digital Anthropologist, and New York Times Best-Selling Author who focuses on the intersections between emerging technology, innovation, and digital culture. Rahaf was part of President Barak Obama’s digital team that masterminded the role of social media in his 2008 election campaign. She is the Executive Director of the Red Thread Institute of Digital Culture and teaches “Innovation & Emerging Business Models” at Sciences Politique’s school of Management and Innovation in Paris. She is currently working on her fourth book.  Rahaf is a member of France’s National Digital Council. In 2021 she joined The Oxford Internet Institute as a Visiting Policy Fellow.

Her third book, entitled Hustle & FloatReclaim Your Creativity and Thrive in a World Obsessed with Workwas released in 2019. She has been featured by Bloomberg, The CBC, CTV, and Forbes for her work on workplace culture.


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