It’s an idea already entrenched in the circular economy and low impact living, but could frugality become a strategic imperative for family enterprises?
Is frugality good? Consumption has long been central to contemporary capitalism, but even before pandemic lockdowns forced the issue, there was social momentum towards rethinking biases for growth and reducing consumption. It’s an idea already entrenched in the circular economy and low impact living, but could frugality become a strategic imperative for family enterprises? The younger generation has a desire for change that could make “frugality” the new normal.
- At what point does frugality work against economic growth?
- Long term, will the idea of frugality gain traction, or will it remain a pipe dream? (3) How might family enterprises embrace frugality and make it work?
Facilitated by Robert Nason, Associate Professor, McGill University, Canada
With:
- Amrita Daryanani, Executive Search Lead, SKADT Associates, Hong Kong
- Robert Frances, CEO, Peak Financial Group, Canada
- Georges Saad, President, Spektrum, Switzerland
- Allen Taylor, President, Taylor Associates Limited, Canada
