If a family takes care of its own, what does an enterprising family take care of?

If a family takes care of its own, what does an enterprising family take care of? A family enterprise oriented towards profit is no worse nor better than one whose purpose is to do good. It is counterintuitive not to put shareholders first, and even the staunchest supporters of purposeful capitalism admit that hurdles exist.

  1. Who has primacy? Shareholders? Employees? Communities? Families?
  2. Which matters more: profit before purpose or purpose before profit?
  3. What’s the NxG view on this?

Facilitated by Lisa Wolverton, President, Wolverton Foundation, Canada

With: